SellSquare
Run your entire business from one app.
SellSquare is GJAON's flagship product — a complete business operating system for retailers, wholesalers, and service businesses. Sell in-person and online, manage inventory, accept payments, track customers, run a marketplace, and let an AI assistant handle storefront chat.
How it came together.
We built SellSquare because African SMBs were stitching together five tools that didn't talk to each other. SellSquare consolidates point-of-sale, inventory, customer records, expenses, marketplace storefront, accounting reports, and an AI sales assistant — all multi-tenant, all realtime, all in one app.
What's inside.
Each feature was shipped because real businesses needed it — not because it looked good in a roadmap doc.
Point of Sale
Sell on web, mobile, or in-person. Cart, checkout, receipts, multiple payment methods.
Inventory & Product Groups
Track stock across variants, set reorder points, get low-stock alerts.
Customers & CRM
Every transaction tied to a customer profile. Track lifetime value, run loyalty programs.
Public Marketplace
Your storefront, your domain. Customers buy without creating an account.
AI Storefront Assistant
Claude-powered chatbot handles orders, answers questions, and processes payments via WhatsApp or web.
Expenses & Reporting
Daily, weekly, monthly P&L. Tax-ready exports. Real numbers, not vibes.
Realtime Sync
WebSocket and change-stream architecture means every device sees updates instantly.
Multi-User Roles
Owners, managers, cashiers — granular permissions for every action.
Built on tools we'd choose again.
"We replaced four separate tools with SellSquare in a single weekend. Our cashiers learned it in an hour."
Our other products.
Let's build your product.
We've gone from blank Figma to live production for our own products and dozens of clients. We'd love to do it for yours.